Page 37 - TTG-Taiwan Transportation Equipment Guide (TTG) 2022-09 Edition

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Feature Story

EV revolution sees advancements in evolution sees advancements in
EV r

emerging smart cockpit solutionsging smart cockpit solutions
emer

By Stephanie Chao
Earlier in March 2022, before Taiwan’s second- The alliance MOU signing saw representatives
biggest local COVID-19 Omicron-fueled outbreak from Elan Microelectronics, AU Optronics, Chimei
began, the island’s top automotive electronic Motor, China Motor, RAC Electric Vehicles, Master
suppliers and leading R&D center in autonomous Transportation Bus, Tron-e, WPG Holdings’
technology and testing, Automotive Research and Silicon Application Corp, and ARTC, which aims
Testing Center (ARTC), collectively announced the to aggregate the entire production chain, from
formation of the “Automotive AI Imagery Chip and upstream to downstream suppliers, and ensure
Smart Cockpit Display Module Industry Alliance.” Taiwan has the ability to indigenously design
automotive IC display technologies and develop
The press conference would be one of the bigger independently designed automotive AI imagery and
events to be hosted at the beginning of the new Mini LED display computing chip modules.
year, with many attendees expressing an optimistic
outlook and tentative respite of resuming larger- The idea is to combine these capabilities with
scaled in-person events. The upbeat atmosphere, free-form display technologies, independently
in a way, was refl ective of how Taiwanese suppliers develop the smart cockpit industry with relevant
regarded the next frontier in developing innovative technologies, and roll out automotive imagery
solutions for electric vehicles (EV) and autonomous sensor chips that adhere to global standards for
cars — which are the smart cockpit and display ADAS modules and systems. For the next stage,
solutions. wider-scale application, the alliance aims to meet